This is an excellent creativity tool for generating new products and services by assessing how an organization’s product offering fits into their market sector. These are then all collected and sorted, duplicates removed so that management can then review the remaining ideas and narrow them down to one or two ideas that offer real potential. Each person is given post-it notes or slips of paper to write their ideas on. Crawford’s Slip Writing method needs to be conducted in and open and encouraging environment. This simple method of gathering creative ideas to resolve issues and problems ensures everyone in your team is able to make a contribution.

The Charette Procedure is the ideal methodology in such situations but does need more advanced tools to deal with the additional complexity these situations present.Ĭhapter 4 - Crawford’s Slip Writing Method This means that traditional brainstorming which is only effective in small groups cannot be used.

Many organizations have to address problems that need to have a large number of individuals included in solving it. Its first step is to observe problems, then develop the solutions, next to ‘try it out’ and the fourth step implementation. Many successful organizations use basis of the Four-step innovation process to create their own in-house procedure. Organizations need to put in place a process that enables innovative ideas and thoughts to be generated and assessed. Innovation is not something that will just happen it needs to be nurtured. Experience – all customer interactions.Ĭhapter 2 - The Four-Step Innovation Process The methodology has three elements that the ten types fit into: Configuration – an organization’s structure.

The Ten Types of Innovation presented in the Doblin Group framework encourages an organization to think in broader terms. There are many different ways to innovate and selecting the one best suited to your organization and the resources it has is key. It is essential that organizations innovate otherwise how can they thrive in their market sector. This free eBook describes five popular creative thinking techniques that can help managers to encourage creativity within their team and to be more creative themselves.Ĭhapter 1 - Doblin’s 10 Types of Innovation Click the PDF icon below to download the eBook from the Online Library.īook Description - ISBN 965-1-63324-741-3 (37 Pages)

Doblin 10 types of innovation